Next time you sign into your Google Adwords account you might notice a new tab present - Audio Ads. Running on a CPM basis, your audio ads will play on radio stations. Seems you don’t have to worry about hiring voice talent either as Google has got this covered. All you have to do is supply a script and any insturctions you might have. Of course you’ll also be able to specify the time of day you want your radio spot to air and define your radio station preferences by user demographics and geography. Early Beta testers have reported turn around times as fast as 12 hours which is damn impressive if you ask us.

The quality of the voice over talent and how much say you have in terms of which voice is used isn’t clear at this point but overall it all sounds quite promising.